John Paton, CEO of newspaper conglomerate Digital First Media, says the company is going to build paywalls for all 75 of its newspapers, in an effort to put more gas in the tank so the company can complete its print-to-digital journey.
Despite the move to paywalls, Paton says that paid digital subscriptions are not a long-term strategy. They don’t transform anything; they tweak. At best, they are a short-term tactic. Paton believes that long-term revenue for Digital First and other media companies comes from selling a variety of multi-platform products and services to advertisers and marketers.