Most people read news on Facebook accidentally

Most US adults wind up reading news on Facebook accidentally, finds a survey by the Pew Research Center.

According to the survey, 78% of Facebook users who read news on the site were there for other reasons. Only 4% of those surveyed said the site is the most important way they get news.

Thirty-four percent of Facebook users who say they read news on the site are 29 years-old or younger.

When Facebook news consumers were asked why they decided to click on a news article, 70% of them said they read the story because it interested them.  Facebook news consumers also said they had other reasons for reading an article:

  • entertaining 51%
  • surprising 50%
  • friend recommendation 37%
  • preferred news outlet 20%
  • story has lots of likes 13%

Leave a Reply

Your email address will not be published. Required fields are marked *