Most US adults wind up reading news on Facebook accidentally, finds a survey by the Pew Research Center.
According to the survey, 78% of Facebook users who read news on the site were there for other reasons. Only 4% of those surveyed said the site is the most important way they get news.
Thirty-four percent of Facebook users who say they read news on the site are 29 years-old or younger.
When Facebook news consumers were asked why they decided to click on a news article, 70% of them said they read the story because it interested them. Facebook news consumers also said they had other reasons for reading an article:
- entertaining 51%
- surprising 50%
- friend recommendation 37%
- preferred news outlet 20%
- story has lots of likes 13%