Close to 80% of Canadas population reads a newspaper at least once a week, in either print or digital form, finds a study by NADbank, a Canadian news industry research organization.
The study found that weekly readership is highest in Halifax at 84%, Winnipeg at 83% and Montreal at 80%.
Weekly digital readership ranges from 29% to 39% in Canada. Halifax is the top digital news market, followed by Winnipeg, Montreal and London.
Up to 60% of Canadians read newspapers every day, with print still winning as the primary source. Total weekly readership across all news platforms has reached 10 million for the first time in Canada.
Daily and weekly newspaper readership according to new study by NADbank